Customer selection

Selecting good customers is very important for startup companies.

Initial customers are like investors. They bought products while the product and the company are not well established. They take risk too.

Good customers push the product info certain directions. The best is that the features they want are what every customer wants, but they are willing to pay you for building it.

A good startup gets the funding in this way to grow their company.  Every product feature has a sponsor and they product feature is built for them.  After finishing and releasing, they help validating and testing.

Selecting the customers that can help you grow is very important for a startup.