Measures Software Business

1. Growth by CAGR - Year By Year

• EBITDA Margin
• Booking
• Subscription 
• Total Revenue

Share of wallet = the amount of the customer's total spending that a business captures in the products and services that it offers.

Increasing the share of a customer's wallet a company receives is often a cheaper way of boosting revenue than increasing market share.

2. Marketing Perception

Brand Funnels
Awareness > Familiarity > Consideration > Purchase Intent

3. Goal - OKR

Rallying Cry

4. Response from Customers

• Interaction with customers
• Booking
• Pipeline

5. Response from Competitors - If they start copying you...